Shop Talk • Frocks and Frocktober

Shop Talk • Frocks and Frocktober

September 30, 2017

Hey Guys,

Today we are talking Frocktober.

Frocktober is a great campaign run by the Ovarian Cancer Research Foundation (OCRF) to increase community awareness and fund vital research into an effective early detection method for ovarian cancer, thus improving the prognosis for Women diagnosed.

Ovarian Cancer has a poor survival rate. Currently only 20-25% women diagnosed with ovarian cancer in the advanced stages survive beyond 5 years. So it is very important work for women that the OCRF are involved in.

Frocktober invites Women to don their best dresses for the month of October, post your images on social media and by doing so, raising awareness and gathering donations thru the everyday hero link.

Alt finery is getting involved in a couple of ways.

We will post a Dress of the Day for 31 days on Facebook, Instagram and thru the everyday hero portal.

If you like what our Alt team is can donate thru our everyday hero portal or you can buy our "Dress of the Day" in store and online and we will donate 10% of the sale to our fundraising campaign.

Our Aim is to raise $500.00 at least, but we hope thru everyones support we can raise a bit more for the vital research that is needed for an early detection test.

We are so proud to be supporting such a great campaign, and a lot of work has gone on behind the scenes this week to make it all come together.

A big shout out to Peter James Photography, and our models Zoe Koulloutas and Lateisha-Rae Cholava for making our dresses look so good. Cheak it out! This is a sneak peak of a couple of the styles which we will be showcasing this week.





We are really looking forward to supporting Frocktober all month and raising lots of funds for research into Ovarian Cancer and We hope everyone gets on board....supports this great cause...and just gets into lots of Frock action this month!

Its Spring! Do yourself a favour! Buy a frock and feel good about it! 

Have a Great Week.

Cheers Sam xxx










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